Measured results
Five weeks on a real roofer's phone line.
We run marketing for a roofing and construction company in northern New Jersey, and the lead desk sits on its main business line. These pages are what that line looked like from September 9 – October 14, 2026, counted from the desk's own records. The company asked us to keep its name off the page, so we did. Nothing here is a projection or a testimonial.
Speed
77 missed calls texted back. Median: 21 seconds after the caller hung up.
Read it →Noise
350 numbers reached the line. 290 were robo-dialers, sales pitches and landlines.
Read it →The weekend leak
A ceiling came down. The text arrived 7 seconds after the phone started ringing.
Read it →The math
One roof in this market covers the desk for years. Public prices, shown with the source.
Read it →
Where the numbers come from. The desk writes one line per action to its own log and keeps a ledger of every number that calls or texts the line. Call and message times come from the phone line's records. All times are Eastern. What we could not measure, such as which conversations later became paid jobs, is left out rather than estimated.