NurLead DeskStart the free week

A plumbing call goes to whoever answers first.

A lead desk for plumbers. Water on the floor does not wait for a callback. Every call you cannot take gets a text in a minute, the address and the problem, and an alert to your phone.

Missed call, texted back in a minute

Your hands are under a sink. The homeowner standing in water gets a text from your company before they finish dialling the next plumber.

It gets the address and the problem

What is leaking, is the water shut off, what town. By the time you call back you know whether it is a truck-now job or a Thursday job.

The quotes you sent get chased

Water heaters and repipes get shopped around. Four follow-ups over two weeks, so the estimate you wrote on Monday is not forgotten by Friday.

Measured on a real contractor's line in New Jersey

August 2026, at a roofing company whose marketing we run. Our numbers, not a vendor's. The phone behaves the same in every trade. Only the size of the job changes.

59 calls

came in during one normal week. 8 were answered.

16 leads at $73

from Meta in one month. Good leads, fair price.

15 of 16

never got a real conversation. The homeowners moved on.

Nobody with a burst pipe leaves a voicemail. They hang up and dial the next number, and the job is gone in ninety seconds.

How it works

  1. 1

    We give you a local number. Two minutes, nothing to install.

  2. 2

    You forward the calls you don't pick up to it. One carrier code on your phone, reversible any time.

  3. 3

    You keep answering from your phone like always. Only what you miss reaches the desk.

What a thread looks like

Homeowner on the left, the desk on the right. Nothing here was written by a person. Company names in the example are invented.

This is Rivera Plumbing. Sorry we missed your call. What is going on, and what town are you in?
water heater is leaking all over the basement floor. Nutley
Leaking water heater in Nutley. Have you been able to shut the water off to it?
no I dont know where that is
There is usually a valve on the pipe going into the top of the tank. If you can turn it clockwise it will slow the leak. Is anyone home now?
yes im home all day. found it, turned it
Good. What is the address?
88 Chestnut St. how much for a new one roughly
88 Chestnut St, Nutley, someone is calling you right now. Price depends on the tank and the hookup, and the plumber will tell you before any work starts.

Pricing

Two plans, the same price in every trade. No setup fee, no contract, cancel any time.

Start here
Desk
$249/month
  • Missed calls texted back within a minute
  • Six follow-ups over ten days, stops on reply or STOP
  • Qualifies the homeowner: town, what is wrong, when
  • Alerts by text and Telegram, daily report
  • Your own local number, all texting included
  • Your assistant in Telegram or WhatsApp for email, calendar and quotes
  • Month to month. First week free.
Start the free week
From October
Office
$399/month
  • Everything in Desk, plus:
  • Chases every estimate you send: four texts over two weeks
  • Asks for the Google review after each finished job
  • A before-and-after post from your job photos every week
  • Chases unpaid invoices, politely, on a schedule
  • Text the desk "quote" or "done" from your phone. No CRM needed.
  • Storm and season days: when weather hits your ZIP codes, your past customers get a text.
Ask about Office

Weather days. When the forecast turns in your ZIP codes, the desk texts your past customers and offers a visit. On request, Office plan.

Crew channel.A WhatsApp group for your crew with the day's schedule and addresses, in English and Spanish. $49 a month.

What the desk never does

  • Quote a price
  • Promise an arrival time
  • Talk about insurance claims
  • Text anyone who didn't contact you first
  • Keep texting after someone says stop

It does not answer the phone with a voice. Plenty of tools do that for $30. This is the part they skip: the follow-up.

Questions plumbers ask

Emergencies cannot wait for a text.

Which is why the alert to you is instant and the text does one thing first: it gets them to shut the water off. That single sentence has saved a floor more than once. Then it gets the address to you while the homeowner is still on the line with nobody.

Will it give plumbing advice?

Only the two things that stop damage: shut the water off, and do not run the fixture. Nothing about causes, parts or prices. Everything else is a plumber on the phone.

Do I have to change my number?

No. You keep your number and your phone. You forward only unanswered calls to a local number we give you. Calls you pick up never touch us.

What do I see?

A text and a Telegram note when a homeowner replies with an address and a time. A short report every morning: calls missed, texted, replied, ready to call. Nothing else.

What happens after the free week?

You get the log. If it caught nothing, you owe nothing and you turn the forwarding off. If it did, it is $249 a month, month to month, cancel any time.

We already use an answering service.

Keep it. Run the free week beside it and compare the two logs. Ours does not stop at the first text, it follows up for ten days, and it has no contract.

Start the free week

Company name, the town you work most, and a number. We'll text you back, which is the point.

Let's talk instead

Leave your details and we'll get back to you, no automated report, a real conversation about your business.