NurLead DeskStart the free week

The first hot day, your phone rings forty times.

A lead desk for HVAC contractors. You are in an attic with a torch in your hand. Every call you cannot take gets a text in a minute, a real conversation, and a slot on your calendar.

Missed call, texted back in a minute

No heat in January, no AC in July. The homeowner is calling three companies in a row. The one that answers first gets the job, and a text counts as answering.

It asks what you would ask

Heat or cooling, is it blowing nothing or blowing warm, how old is the system, what town. One question at a time, so the answer is useful before you call back.

The maintenance calls do not fall through

Six touches over ten days for the ones who went quiet. The tune-up somebody meant to book in April is still a job in June.

Measured on a real contractor's line in New Jersey

August 2026, at a roofing company whose marketing we run. Our numbers, not a vendor's. The phone behaves the same in every trade. Only the size of the job changes.

59 calls

came in during one normal week. 8 were answered.

16 leads at $73

from Meta in one month. Good leads, fair price.

15 of 16

never got a real conversation. The homeowners moved on.

The first ninety degree day and the first freeze are the two days a year your phone earns its keep, and they are the two days nobody in the office can pick it up.

How it works

  1. 1

    We give you a local number. Two minutes, nothing to install.

  2. 2

    You forward the calls you don't pick up to it. One carrier code on your phone, reversible any time.

  3. 3

    You keep answering from your phone like always. Only what you miss reaches the desk.

What a thread looks like

Homeowner on the left, the desk on the right. Nothing here was written by a person. Company names in the example are invented.

This is Bergen Air. Sorry we missed your call. What is the system doing, and what town are you in?
AC is running but its blowing warm air. house is 84 degrees. Fair Lawn
Warm air in Fair Lawn, got it. Is the outdoor unit running, or is it silent?
outside thing is on and loud. inside is just blowing warm
Ok. Roughly how old is the system, do you know?
we bought the house 6 years ago and it was here. maybe 15 years?
Understood. Could someone come out today or is tomorrow morning better?
today if possible please. 12 Maple Ave
12 Maple Ave, Fair Lawn, today. A tech will call you back to confirm the window. If it gets worse before then, turn the system off at the thermostat so the coil does not freeze.

Pricing

Two plans, the same price in every trade. No setup fee, no contract, cancel any time.

Start here
Desk
$249/month
  • Missed calls texted back within a minute
  • Six follow-ups over ten days, stops on reply or STOP
  • Qualifies the homeowner: town, what is wrong, when
  • Alerts by text and Telegram, daily report
  • Your own local number, all texting included
  • Your assistant in Telegram or WhatsApp for email, calendar and quotes
  • Month to month. First week free.
Start the free week
From October
Office
$399/month
  • Everything in Desk, plus:
  • Chases every estimate you send: four texts over two weeks
  • Asks for the Google review after each finished job
  • A before-and-after post from your job photos every week
  • Chases unpaid invoices, politely, on a schedule
  • Text the desk "quote" or "done" from your phone. No CRM needed.
  • Storm and season days: when weather hits your ZIP codes, your past customers get a text.
Ask about Office

Weather days. When the forecast turns in your ZIP codes, the desk texts your past customers and offers a visit. On request, Office plan.

Crew channel.A WhatsApp group for your crew with the day's schedule and addresses, in English and Spanish. $49 a month.

What the desk never does

  • Quote a price
  • Promise an arrival time
  • Talk about insurance claims
  • Text anyone who didn't contact you first
  • Keep texting after someone says stop

It does not answer the phone with a voice. Plenty of tools do that for $30. This is the part they skip: the follow-up.

Questions HVAC contractors ask

It is a heat wave and I am booked solid. Why do I want more calls?

You do not want more calls, you want the log. On a hundred degree Tuesday the desk tells you who called, what broke, and who is still waiting, so you can call the four replacement jobs back and let the rest wait a day without losing them to the next name on the list.

Will it try to diagnose the system?

No. It asks what the unit is doing and how old it is, and it says a tech will call. It never names a part, a price or a cause. The one thing it will say is to shut the system off at the thermostat if a frozen coil is likely, because that protects the customer and the equipment.

Do I have to change my number?

No. You keep your number and your phone. You forward only unanswered calls to a local number we give you. Calls you pick up never touch us.

What do I see?

A text and a Telegram note when a homeowner replies with an address and a time. A short report every morning: calls missed, texted, replied, ready to call. Nothing else.

What happens after the free week?

You get the log. If it caught nothing, you owe nothing and you turn the forwarding off. If it did, it is $249 a month, month to month, cancel any time.

We already use an answering service.

Keep it. Run the free week beside it and compare the two logs. Ours does not stop at the first text, it follows up for ten days, and it has no contract.

Start the free week

Company name, the town you work most, and a number. We'll text you back, which is the point.

Let's talk instead

Leave your details and we'll get back to you, no automated report, a real conversation about your business.